The best Landing Page Builder? I tested 6 Services.
Landing pages can be a great way to collect sign ups when you are building your next product or are simply trying to validate the idea. Over time, the no-code movement has given birth to several landing page builders, SaaS that offer a streamlined way to create landing pages quickly. In this upcoming review comparison, Ill be looking at several landing page builders in an attempt to the find the one that rules them all! The following builders are being tested:
landen has a free tier that lets you create a simple website that is hosted on a subdomain, if you get premium you can add things like zapier integrations, a blog section, payments, custom code and (of course) your own domain.
Creating a new website immediately takes you to a selection screen, where you decide what type of landing page you want to create. There are only three, but they seem to cover the common types of landing pages pretty well.
You are then presented with what I found to be a pretty confusing scroll menu, that lets you select from several options for the landing page template that is generated afterwards. These include things like the typography or types of images that you want to display (taken from popular providers like undraw for the free tier).
A standard landing page is then generated and you can start editing the site. The editor view is divided into a left and right section. The left side is used to manipulate the page, while the right side is used primarily to preview the site.
It took me some time to realise that as I select elements on the right side, the left bar scrolls down to the section where I can adjust the specific element (there is no feedback on the right side, showing you what you just selected). Personally, I have a few issues with this from a UX perspective, it would be much better if the components I’m clicking or hovering over were highlighted in some way.
The fact that everything is on one large scroll menu (the left one) can cause a lot of initial confusion, because you can be looking one part of the page on the preview (right side) but editing a completely different part of the page.
To add sections to the page, you need to click on a button that appears between components on the left (editing) side of the page.
A pop-up menu lets you choose from some section templates.
The section templates give you the option to manipulate their layouts with some restrictions. For example, you can add or remove components like buttons or form elements where appropriate.
Again, there is no real feedback when you add a component to the site. A possible improvement would be to add a coloured outline or something that lights up for a few seconds after the new component is added, so that it’s clear what changes were made to the page.
You can easily add some common integrations via a separate tab as well, which is pretty convenient.
I was really impressed when I checked out the google page speed score!
I think that landen is fine at what it is meant to do, but the UI needs some work. I tried my best at explaining how it works, but I think this alone conveys that its pretty strange. That said, its not completely unusable, the pages definitely look good and there is a good amount of component selection. If you need to launch a quick landing page without a lot of customisation, then I think landen can be a good choice.
You can check out landen here.
Ironically, this service has a landing page that could be a bit more transparent. There is a noticeable lack of navigation options and I can’t find any information on pricing (perhaps there is just the free version for now).
There are two options that you are presented with when creating a site, the trade-off seems to be customisation versus performance. I ended up testing the AMP option for this review.
You can then pick from several templates, which are split up in categories. This is nice because the choices do seem to be a bit overwhelming. From the variety of the templates you can already tell that Swipe Page’s editor allows for quite a bit of customisation. The problem is that a lot of these templates are really big, so they contain a bunch of sections and images that I’d realistically need to replace or get rid of. It seems weird to say because the designs are good, but perhaps they would benefit from being a bit simpler.
Upon clicking generate, I waited for three minutes in-front of a loading screen until I refreshed the page and was finally redirected to the editor.
A section overview mode lets you get a grasp of the entire page and its contents, a pretty neat feature when your page gets really big.
The edit mode for individual components is very intuitive and easy to use, the highlighting makes it easy to see what component is being affected.
Adding new content is done via rows and sections. From what I can tell, the difference between the two is that you can apply some styles to the sections to change the background and that rows appear within sections in the overview mode.
Adding a row or section lets you split them into several columns, that can in turn be populated with Swipe Page’s vast selection of components.
Besides clicking around and adding components, you can use drag mode to insert a component anywhere. Thanks to the good visual feedback, you always know exactly how the component will fit into the page.
The only thing I’m missing here are some section templates. Right now, adding a new section or row means you got to build it from scratch. This doesn’t take very long, but it would be cool to have some common sections for landing pages that you can just insert (testimonial sections, pricing, etc.).
The published page gets the following google lighthouse page speed score for mobile.
I think that Swipe Page’s is a really good site builder, it has an extreme amount of flexibility and it seems like you can make pretty much anything for your landing page. It is quite intuitive to use, has a good level of customization and a wide range of page components to choose from. I think this will also add a little bit of learning curve.
Although it did take long to load the editor initially, that was pretty much my only issue. Some more integrations with third party services would be nice as well.
You can check out Swipe Pages here.
Pageam offers templates, but they have no names or categories, making it hard to choose the best one since you have to judge by the preview image alone.
The editor UI reminds of me a lot of the WordPress editor. Highlighting on elements is good, you can select elements and change their properties on the right side.
The page is manipulated by adding predefined section templates, most of them look very good. Arranging the layout of sections is not really possible.
In terms of other styling customization, you can change the backgrounds of sections and have some smaller options for the individual component types.
I was really surprised to see that there is no option to add a form, which is a pretty big limitation in my opinion. It also seems to lack 3rd party integrations options.
Finally, the site also seems to do pretty well on google page insights.
This builder is pretty simple, which is not necessarily a bad thing, but in this case I’d have to say that there is not enough here for me to recommend it. The lack of typical landing page components like an email list sign up form is not necessarily a deal breaker if all you already have a product and are just looking for a fast way to promote it, but chances are you probably want to go for a platform that offers these things anyway in case you might want to add them some time down the road.
You can check out pageam here.
Versoly is a SaaS focused website builder. You can have unlimited subdomains and no restrictions to what you can build with the free plan, which is nice because you can test all the features without paying.
One of the things I liked about Versoly’s template selection is that most of the previews use the same images and logos. This allows me to focus on the actual design, rather than getting distracted by differences in the images, which I will be replacing anyways.
The editor loads pretty fast and has good UX (highlighting for hovered and selected elements, etc.). I noticed that there is a bug where when I try to add a new section, it sometimes selects the section that the button is ontop of instead. There is a good amount of section templates to choose from and a “Get Inspired” button that takes you to some existing layout examples.
Versoly gives you the option to add and remove individual components, giving me a very good amount of flexibility in what I can create. It’s not drag and drop, however, and adding components often leaves me wondering where they will be inserted.
You have some good styling options available (mainly text, border, colour, etc.).
There is also a convenient code editor that I can use despite being on the free tier, which lets me see and edit the entire source of my website. This might make it a good choice for technical people looking to use this type of service.
Finally, another thing that caught my attention is the ability to quickly view my website on different screen sizes while I’m in the visual editor.
The published website seems to be a bit on the slower side, but nothing too drastic.
I was really impressed by this one. Great templates, easy to use editor that feels very responsive and some cool add-ons that felt genuinely useful and not gimmicky. I couldn’t find any third party integrations and I think that adding individual components could also work a bit better.
You can check out Versoly here.
Yet another platform branded as a startup landing page builder. The pricing is not that great, because you need to pay at least the mid tier to stop the service from putting their brand on your site.
Unicorn is a bit different to the previous builders in that there are no templates when you create the site. It also seems to be designed with the idea of having multiple pages instead of a single landing page.
The way that pages are developed is by adding section templates.
Its then possible to edit these sections slightly using predefined modules (text, style, etc.) via a sidebar, custom layout changes cannot be made.
You also have the option to exchange some of the components in the template, for example you can turn a “call to action” component into a mailing list subscription bar.
Another thing I noticed is that for a lot of the other builders, its quite unclear how the form submissions will get handled. This is not the case here because you can very easily choose what should happen when a submission is made and can pick some third party integrations as well (there are many to choose from).
Finally, this service does the worst in the speed test by quite a bit.
This service feels really solid, due to how user friendly it is and the great third party tool integration. I don’t feel like the limitations in customisation are a necessarily bad thing, because for non-designers like me who just need something that looks clean, I can’t imagine a faster way to whip up a nice site.
Check out UnicornPlatform here.
Interesting about launchaco is that you can get started without creating an account. When you click the button for creating a site, launchaco will let you search for your own domain if you don’t have an idea for your startup’s name yet, which I find really interesting. Unfortunately, it didn’t really seem to work for me (none of the domains were ever confirmed as being available or unavailable), presumably due to a bug.
Before entering the editor, you are questioned about what type of product you are making (web app, mobile app, etc.), your colour pallet, etc. One thing I noticed is that while there is a good range of colour themes to choose from, a lot of them actually contain pretty ugly colours and contrasts (of course this is just my opinion).
The editor is also section template based and does not offer adding single components via drag and drop. As you can see, there are not that many but it covers most of what you would expect.
One frustrating thing I encountered was that whenever I added a new section, the window kept moving back to the top of the page.
When you create or edit a section, you have a limited set of options tailored to the template that you chose, which let you manipulate the appearance and style.
My issue with some of the sections is that they are not very “modern” looking, despite being pretty simplistic for the most part. It would also be nice to have the option to choose from a few layout variations of the same section type.
It’s clear that launchco is still in beta, I would probably not recommend using it right now. Not having full control over the layout and components is perfectly fine as I already mentioned, but there simply is not enough here. I would think that the developers should prioritise improving the section designs to look a bit more modern and add the ability to have section layout variations.
You can check launchaco out here.
Landing Page Builders are not the “End All Be All”
Obviously, landing page builders like the ones mentioned here are not the only or best ways to build your site. There are many alternatives, for example services that are more general purpose web builders. If you can code, there are also drag-and-drop code generators like DivJoy or Bootstrap Shuffle that let you create coding templates dynamically, or you could use templates for landing pages directly from a provider like Cruip. These options are probably better suited for when you already have an established idea and want to build a landing page together with the remaining site.
What did you think of these reviews? Do you have a favourite or enjoy one that isn’t on this list? Personally, I really like Unicorn Platform for its simplicity, primarily because I am not really that fused about having a custom design. If I were more design focused, I’d probably have a really hard time deciding between Versoly and Swipe Pages, as they both offer great tools to make complex landing pages quickly. I hope this review saved you some time and helped you find a landing page builder that suites your needs!